Social media in 2025 looks dramatically different from just a few years ago. With the rise of artificial intelligence (AI), platforms like Facebook, Instagram, and TikTok have become smarter, more predictive, and hyper-personalized.
In today’s crowded digital space, creating social media ads that stand out isn’t just about having a flashy design or catchy slogan—it’s about understanding how people think, feel, and make decisions.
In today’s digital-first world, trust is currency. And when it comes to social media marketing, user-generated content (UGC) is one of the most powerful — and free — tools at your disposal.
The way people shop, book, and make decisions has changed dramatically, and social media is now at the heart of it all.